Times are a changin’, especially in the realm of startups in NYC. Brands such as Outdoor Voices, Everlane, and Glossier are making a name for themselves via Instagram and word-of-mouth. And it’s working for them.
These brands are connecting to their market using millennial-worthy phrases such as “Doing Things,” “Radical Transparency,” and “Skin is In.” The founders Tyler Haney (OV), Michael Preysman (Everlane), and Emily Weiss (Glossier), know that their customer is smart. Each CEO discovered a gap in their market’s industry, a craving that this generation (and older) had for easy, usable, wearable, affordable, and sustainable fashion and beauty. They started with good ideas and created great products.
Here are my favorites from each (and fun little quotes from the founders):
OUTDOOR VOICES, Tyler Haney: “I’m very much a risk taker. I don’t have experience on my side, but I have persistence.” (Forbes.com)
Outdoor Voices favorite: Two-Tone Athena Crop
EVERLANE, Michael Preysman: “I think the notion of a product where you know you’re going to get great quality, you know the price is going to be good and you know the company is incredibly honest and transparent about everything that happens is something that’s very refreshing.” (BoF)
Everlane favorites: The Modern Babo
GLOSSIER, Emily Weiss: “That’s sort of how we think about things, as always a fresh start. We want to be able to make girls really happy and excited about beauty. I think that beauty is something that can be very overwhelming and very alienating and there’s certainly no shortage of beauty products that exist. We wanted to give a clear vision for something that can make you really happy, or really bring joy to your morning or your evening or your day.” (Racked)
Glossier favorite: Balm Dotcom